POPNOD brand refresh
POPNOD began as a mobile app for conscious consumers to shop fashion and lifestyle brands while giving to a cause. When POPNOD shifted focus to become a marketing studio for women-led businesses it needed a brand redesign to appeal to its new customer demographic.
the design deliverables:
strategic moodboard, color palette, logo redesign, submark, icon set, business cards
Before
The original logo could not easily be placed on a variety of backgrounds. It had a playful informal tone that no longer fit the brand personality.
After
The new logo has a sophisticated and professional feel. It is easily visible over solid backgrounds and photographs and includes a useful submark logo.
© 2023 Ashley Wie